During the holiday season each year, my family tries to do something for those in need. One year, my grandma and I visited those in the hospital with terminal illness who had been abandoned by their friends and families. Another year, my mom and I went on a shopping spree of clothes, food and toiletries for a local resident who had lost all of his possessions in an apartment fire.
This year, I’m making it a blue Christmas. I’m not talking about playing the holiday tune by Elvis, but rather being involved in the Bluekey campaign from USA for UNHCR. Read more…
Confession: I’ve been dreading my 25th birthday for a few months now. I know what you’re thinking: it’s the whole “quarter-life crisis” thing. That may be partially true, but there’s one specific thing that’s been weighing on my mind as the hours count down: a list I created almost three years ago.
As a dutiful list-maker, I made a list of things I had hoped to accomplish by the time I was 25. And while I’ve accomplished a lot, I’m that annoying type that is never quite satisfied with my own success. Just ask my mom. Read more…
While some found Intel’s Museum of Me app as “creepy and unsettling” (some even likened it to a funeral parlor) or narcissism at its finest, I found it be an absolutely fascinating digital experience.
After giving your permission link to your Facebook account, Intel gathers information and images to create a virtual museum with several “art exhibits” based on your data. With virtual onlookers and soothing background music, the three-minute video takes you through exhibits such as pictures of you, pictures of your friends, words that you commonly use, your likes and more.
Social Media Milestones
Flickr via vladeb
Two of our favorite social media platforms celebrated milestones this past week as Twitter marked its fifth birthday and Linked In surpassed 100 Million Users.
Ford Hired; Aflac Fired
Ford got a new edgy Spokespuppet to publicize the company’s 2012 Focus, while Aflac fired Gilbert Godfrey as the voice of the famous “AF-LAC” duck for a few offensive tweets.
And the dog ate his homework too..
Guy Who Tweeted Chrysler F-Bomb Blames Tweetdeck for his screwup. Too bad he can’t also blame it for not having a pair. Grow up, kid.
Even PR pros get bad pitches..
Arik Hanson gives a few tips about blogger outreach from his experience receiving not-so-hot pitches.
How do you define PR?
My pal Jason Mollica debuts his first post on PR Breakfast Club by posing the question, “Is it really that hard to define PR?”
If you’re going to #FollowFriday, do it right
Kim addresses a one of my biggest pet peeves: #FollowFridays that look like spam. But never to fear, she also gives insight on how to #FF the right way.
Whoever said you didn’t do math in PR is a big, fat liar
Chuck Hemann gives tips on creating an index for successful social media measurement.
Two of my least favorite adages are “there’s no such thing as bad publicity” and “the only bad publicity is your own obituary.” What’s even worse, these catchphrases are too often associated with our profession.
This brings us to the recent Marie Claire writer who has been receiving an extraordinary amount of attention for displaying her feelings of disgust at a TV show featuring “two characters with rolls and rolls of fat kissing each other” and, shall I say it lightly, overall bigotry towards overweight people.
[IMHO Note: There’s a difference between opinions that are controversial and edgy and opinions that show intolerance and hate. Controversy has people on both sides of the fences, which usually gives way to a provocative debate. The issue typically has shades of grey, which is why it can be argued on either side (yes, I had a stint on the debate team in undergrad)]
AdAge muses whether this was a PR stunt by Marie Claire (don’t you love how PR pros get typecast?) or the writer’s own battle with personal demons. After all, AdAge says, Marie Claire is getting loads of attention: Marie Claire’s site traffic has skyrocketed, comments are pouring in, “Marie Claire” is trending on Twitter, media is drooling at what will be the “hot article of the week” and bloggers are frantically pushing pixels about the topic with link love to boot (like me ) But it doesn’t take a brain surgeon to guess that a large, LARGE majority of that attention is negative. The numbers may look good, but the tonality does not.
“Turn and face the strange,” sang the great David Bowie. And he’s right: we all change with time.
And like a butterfly sheds its cocoon, so have I, in both my professional and personal life, grown away from the scope of The PRepguide.
Having graduated this past May, I moved 800 miles out of my warm, fuzzy comfort zone in Michigan to pursue a career as a PR professional in New York City.
Now I’m living in the hot-spot of the world, working full-time at a top ranked hybrid PR agency and steadily rebuilding my network of friends and acquaintances in my new location. Not to mention keeping an eye out to avoid being attacked by these damn NYC pigeons. Read more…