While some found Intel’s Museum of Me app as “creepy and unsettling” (some even likened it to a funeral parlor) or narcissism at its finest, I found it be an absolutely fascinating digital experience.
After giving your permission link to your Facebook account, Intel gathers information and images to create a virtual museum with several “art exhibits” based on your data. With virtual onlookers and soothing background music, the three-minute video takes you through exhibits such as pictures of you, pictures of your friends, words that you commonly use, your likes and more.
Intel drives excitement post-experience by offering users a Facebook photo album of their exhibits to share with their friends on their Facebook wall. Not only did it post on my wall for all of my friends to see, but I tagged people in my album, shared the link on Peppercom’s Facebook page and tweeted about it. That’s 7 mentions from one user in the span of 5 minutes. Now multiply that by the hundreds of thousands of people who used the app.
However, the museum didn’t tell me anything I didn’t already know or any real stats about my Facebook activity. For the most part, I already know who I talk to, which photos I’ve uploaded and what I’ve been talking about lately (everyone and their brother knows that my current obsession is Pinterest).
But if I didn’t learn anything new or useful, what exactly did I like about Intel’s Museum of Me? It’s fun. Simple as that.
Although Gizmodo calls Intel’s Museum of Me a shameless plug for it’s core i5 processors, I think it hit the nail on the head with the “coolness factor.” Why?
● No obvious marketing messages
● No “Liking” the brand before you can play with the app
● No salesy YouTube video you have to watch before getting to the good stuff
Instead, Intel showed people the cool things they can do as a technology company by making this touch point not about their products, but about you, the user. And they turned to Facebook, the most used social networking platform, as the common “link” that bonds over 500 million active users.
So what can be learned from Intel’s Museum of Me for future digital initiatives? Make the brand experience easy, make it fun, but maybe most importantly, make it about the user.
However, my chief complaint is it didn’t reveal how far back it went in my Facebook history. Since I’ve already used Pinterest as an example, I’ll use it again: I only started using Pinterest approximately two months ago and I hardly believe that “Pin” has been my most used word in the six years I’ve been on Facebook.
So what do you think: Is Intel’s Museum of Me a creepy place of self-worship or is it a fun, introspective walk through your social history?